Competitive intelligence, interpreted
Kestrel builds a cited offer baseline from pricing and product pages, maps release coverage, then watches those sources for material changes. See one competitor’s baseline in 90 seconds.
The unit of work
Everything Kestrel sends — onboarding, Slack, email, archive — is the same cited card.
“Initiatives are now available on all plans, including Free.”
Linear moved Initiatives — a Business-plan feature — down to every tier, including Free.
Roadmap views are a paid-tier hook for you. Linear just made the comparable capability free, eroding an upgrade reason on overlapping deals.
Pull roadmap gating into this week's pricing review; prep a "why Beacon" note for live Linear evals.
Evidence
The competitor's own words, with a link and a date. Trust is rendered, not claimed.
What changed
One sentence of fact — no adjectives, no hype.
Why it matters to you
Interpreted against your product, your pricing, your deals.
What to do
A move you can make this week, not a metric to admire.
How it works
01
Watch
Pricing, product and changelog pages, checked daily. Public signals only; we read nothing private.
02
Interpret
Every change is read against your product. Material moves surface; the rest is killed as noise, on the record.
03
Deliver
The Kestrel Brief lands Monday at 08:00 UTC (09:00 UK during BST). Operator and above also receive same-day material alerts.
The anti-feed
Most weeks, nothing your competitors did deserves your attention. Kestrel says so — and shows its work.
All quiet — nothing material this week.
41 changes read · every one killed as noise, on the record
MCP endpoint
MCP gives Claude, Cursor, or any agent read access to your cited archive plus one gated write: add a competitor within your plan limit. Included on every plan.
How to start
Kestrel is not sold self-serve right now. Each engagement starts with a human-reviewed historical baseline of the products you care about, so you can audit the record before you rely on it.
You supply the products. We resolve them through the registry and tell you what we can and cannot cover.
Every claim carries a verbatim source span. Every gap in the record is shown rather than hidden.
Delivery into Slack and MCP. No dashboard to keep up with.
90 seconds
Your product, one competitor. No account needed for the first read.